Web Advertising and Marketing

Although the terms often appear together, web advertising and web marketing actually mean different things, each serving a specific purpose.

Web advertising serves mainly to “get your name out” to the widest audience possible. Think of a billboard or a newspaper ad. Although you can try to select a specific highway or publication that will generally reach your target audience, in most cases you will not know to whom exactly you are advertising. The purpose of advertising is to build name recognition, or branding, which will benefit more targeted marketing efforts in the long run. The conversion rate for web advertising, however, is usually low in the short-term and is best suited to companies hoping to serve a broad market.

Examples of web advertising may include banner ads, paid advertising space within online publications. Basically, it’s adding your logo, your website link, your message on ANY website with visitors.

Web marketing, as the word itself suggests, focuses on a particular “market” or audience. The purpose of web marketing is to generate high conversion rates in the shortest amount of time by placing information about your site in highly strategic zones. While most web advertising methods are well-known, there is a virtually unlimited number of ways one can conduct a web marketing campaign.

Examples of web marketing may include anything from posting on message boards to pay-per-click advertising, email newsletters or paying for link placement on high-quality, relevant sites. The difference between web advertising and web marketing is the exact people you are trying to reach. Advertising is general, while marketing is specific.

Which approach is right for your website?

There are no hard and fast rules about which marketing or advertising techniques are most appropriate for your company, products or services. Web Interactive Consulting is highly conscious of the various methods for increasing the visibility of a website and driving traffic. In most cases, it is not only the nature of your individual business that must be taken into account, but what stage is your company currently operating. Are you looking for leads, sales, and revenue or are you’re just trying to get your name out?

Process and Pricing

If you have an existing web site, and just need help with advertising and marketing, we can advise you as to the best methods of promoting your site given the various factors present. Web Interactive Consulting is also prepared to analyze all of the individual components and develop an overall internet strategy solution for your website. In either case, the success of your site and a significant return on your investment is our ultimate goal.

Cost are generally determined by your budget, simply because you can always spend more when it comes to advertising and marketing. However, you can be assured that we will offer the biggest bang for your buck. We will set goals and accomplish them based on our reporting.