Website Managenet Reporting & Statistics

Good management of your website requires consistent reporting on a wide range of factors and statistics that can help you determine the strong points, as well as find the problem areas of your site. As part of our internet strategy solution, Web Interactive Consulting offers sound reporting on all the critical aspects related to your website success.

A few examples of the kind of information we use in our reporting analysis include:

• Key Terms – What key terms are visitors typing into the search engines to find your site? Which key terms are leading to sales, and which ones are not? Which key terms should be driving traffic to your site? We look at this information primarily to measure the effectiveness of search engine optimization ( SEO) in driving traffic to your site. In these cases, we can recommend specific strategies for improving ranking on specific key phrases.
• Entry/Landing Pages – While most visitors will enter your web site via the home page in its early stages, other web content pages become increasingly important as the site matures. Which pages are leading to the highest conversion rates? What is it about those pages that are convincing visitors to make a purchase or fill out a request form? What can be done to improve pages that are not driving conversion rates? Using this information, we can make specific recommendations as to how the most popular landing pages can be improved. For pay-per-click advertising, we can even design dynamic landing pages which will be custom-built each time the page is accessed.
• Exit Pages – From which pages are visitors leaving you site? In a perfect world, perhaps, all of your visitors would leave your site either from the shopping cart, after they have checked out, or the contact us page. While this may never be the case, it is still useful to report on the pages that may be driving visitors away. We can either help you modify the pages in such a way that they become more effective in driving sales, or recommend they be dropped altogether.
• Top Referring Sites – Where are your visitors coming from before they arrive at your site? Who is referring them to you? While most traffic should or will come from search engines, it’s good to know which ones. This can provide valuable insight into the kinds of visitors that are coming to your site, as well as what sort of information they have most recently encountered. We can take this information and apply it directly to the particular landing pages to which the visitors are being referred.
• Top Paths Followed – This data is potentially the most useful, as well as the most difficult to interpret. Looking at the top paths followed by visitors is the closest one can come to looking over the shoulder of the visitor as he/she navigates your site. Cross-referencing this information with the conversion rates or key words searched on, each path can open a window into the psychology of your typical visitor, helping us determine precise changes that may create dramatic results.
• Conversion Rates – Monitoring your website’s conversion rate is a key factor into knowing if your website is generating revenue or not. Once other reports have found a problem area and changes have been implemented, did those changes affect the conversion rate?
• Pay Per Click Reporting – The actual PPC providers, such as Google and Overture, provide nice reporting automatically, those reports are somewhat simplistic. They do not tell you how to improve your PPC campaigns. They do not give a true picture of how your campaign is performing as a whole. We provide detailed analysis and layman’s explanation of the results of your pay per click program.

While no web stats are 100% accurate, due to the ways of reporting & tracking, due to the wide range of browsers used, and the Internet itself, such as caching proxy servers – website trends are accurate. For this reason, we analyze trends to find out what people are doing on a website.

Process and Pricing

Web Interactive monitors website performance often throughout the week as part of the services provided and can produce reports when requested or on a monthly basis. As part of the Internet strategy, our reporting is how we measure the success of your website. During daily scans, we can make adjustments to various parts of the strategy in order to change the outcome. This proactive approach will keep the overall Internet Strategy moving in the right direction.