Search Engine Optimization

What is "search engine optimization" (SEO)? The answer is relatively simple. Optimizing a web page for key phrases is about word placement and the frequency of those words. So, why is search engine optimization for websites a complicated process? There are several reasons why getting ranked on the first page (or top few spots) in the organic search result listing (SERPS) is a difficult task, such as:

• The sheer number of websites competing for the number one spot (this is especially evident in highly competitive industries);
• The fact that a search engine’s algorithm for calculating ranking changes often and it is extremely complex, with many, many variables;
• The Internet as a whole changes which includes your competitor’s website and resource / infrastructure providers.

With all that said, Web Interactive Consulting has been able to get clients top ranking in the largest three engines, namely Google, Yahoo and MSN. We know the main, important factors that a search engine algorithm is looking for, such as optimized content, links & linking strategies, general SEO concepts and many other factors.

Our philosophy for achieving top ranking is a long term solution, not a quick fix. We do not engage in any tricks or illegal SEO tactics that are discouraged by popular search engines. When we provide our SEO service for websites, we implement elements that are always good for the visitor. Search engines are information machines; they want as much informational content as they can get. By giving search engines what they want, along with optimizing for our particular needs, we are providing a long term search engine optimization service.

SEO Process

Most SEO companies provide parts of a complete SEO strategy; however, Web Interactive Consulting is only involved with an all encompassing SEO solution. Below is a short list of how and what we do when getting websites ranked?

• Client meeting to discuss what the important products or services that need top ranking.
• Discuss the value and what it means to the company when top ranking is achieved.
• Generate a list of key terms and phrases that are of interest for top ranking.
• Research and analysis is performed on this list of terms to figure out the likelihood of gaining top ranking, along with a comparison of the currently top ranking sites for the important key words.
  • NOTE: An important element in reporting theses findings is the balance of these factors:
    • Time it takes to get top ranking;
    • Money spent on helping the ranking (this is not Pay Per Click);
    • Energy and Effort for manual work spent on getting top ranking.
• A finalized list is created with a plan for accomplishing top ranking in the 3 main search engines.
• The actual work on getting top ranking now begins, this includes creating, changing, editing or finding the following:
  - Optimizing new or existing web page content
  - Generating incoming links and implementing an effective link strategy
  - Optimizing the website structure
  - Enabling ways to generate new, updated, quality content on the website
• Once the web site pages are optimized and the site is structured correctly, there are many other on-page and off-page factors that are involved with obtaining top ranking. These tasks are very similar to regular advertising and marketing except every thing is done in a special format. This special format in for further optimizing of key words.
• The last step is for reporting, analyzing and making appropriate changes or tweaking specific areas of the whole process.

SEO Pricing

There are two types of fees for SEO work, the upfront cost which covers steps 1 – 6 and a monthly maintenance fee that covers mainly steps 7 and 8 or all steps if needed.

The upfront fee is estimated by the number of words, the number of pages, whether a new site or existing site is used, and results from step 4.

The maintenance fee is determined by how much competition there is, as this determines how much work will need to be done in order to maintain or achieve top ranking.

All SEO work is billed by the hourly rate of $200. There is no minimum and discounts are given once certain hours are reached. There is no average amount of time because every client is unique.