Pay Per Click Management Cost
How much do we charge for managing your Pay Per Click marketing or "PPC campaigns"?
Its very simple... we have a minimum of $500 of monthly spend, which includes the management fee, daily reporting, optimizing and the cost of your clicks.
If you spend over $1,500 a month, we will waive the setup fee.
Our setup fee is a one-time fee of $200.
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How can we provide ALL THESE BENEFITS and only charge so little?
Again, the answer is simple... we have partnered with a "technology company" who has patent-pending software that does the labor intensive part for us. The software does the majority of the work, while we get the PPC setup and manage the results.
NOTE: We do encourage and recommend a few things, that could increase the price. The price will vary, so please inquire:
- Your website landing pages need to be good. What does good mean? Good means will they convert visitors to customers. We can take a look at your website for you and give you our opinions, suggest changes.
- If you don't have a website or landing pages, we can create them for you. Not having a website is really not a problem at all, our service makes it very easy to create landing pages.
- We recommend budgeting 3 months, as to let the system work for you. As the system optimizes on a daily basis, it learns. Over time it will generate better results.
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When setting up a Pay Per Click online marketing campaign, the following factors should be addressed:
1 ) Product:
Is the advertiser’s product or service something that people want?
Is this a reasonably priced product or service?
Does the advertiser have a reasonable profit margin on products/services?
Is this something that is heavily searched for on Google, Yahoo, SuperPages, MSN, etc.?
Tip: Choosing the right advertiser, one with a product or service that will be well-represented on the internet, is crucial to a good search engine marketing campaign.
2 ) Campaign Settings:
Did you pick a proper budget?
Did you target the right geography for the campaign?
Did you pick the appropriate business categories?
Did you properly use the "other campaign instructions" section?
Tip: The way you setup the campaign has a great bearing on campaign performance.
3 ) Text Ads:
How well written are the text ads?
Who is the text ad targeting... other businesses? consumers?
Does it mention the geographical area served?
Does it engage the right viewers to click on the ad?
Tip: The text ads are critical to the campaign and should be used to encourage the right person (discourage the wrong person) from clicking on the site.
4 ) Destination Page and Tracking:
Are you using the best landing page?
Are you filling out the tracking questions properly?
Tip: Make sure the campaign is pointing to the best page of the site to "land on" and that you are using all tracking functionality. For more info see LANDING PAGES.
5 ) The advertiser’s sales process:
Who answers the advertiser’s phone and what do they say?
Is the advertiser answering the phone at all?
Are they responding to e-mail inquiries from customers in a timely fashion?
Does the advertiser have a shopping cart on their site? Is it easy to use?
Tip: The advertiser must be prepared to receive customers from their online marketing and convert them to sales (phone, fax, e-mail, forms, etc.)
6 ) Advertiser’s Web Site:
Is it conversion friendly (important)?
Should they be (or are they) using an offer page? Is it a good one?
Does it accurately depict the product or service they offer?
Does it give too little or too much information?
Tip: The web site (or offer page) used for the campaign is critical to its success.
7 ) Setting Expectations with Advertisers:
What were the basic goals of this campaign?
How many customers should the advertiser gain in the next 90 days?
Is the advertiser committed to giving 90 days?
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