PPC Campaign Cost

There are 3 elements (or cost) when managing a Pay Per Click Campaign: setup, monthly maintenance and actual click cost. The setup includes the manual process of research and the entering in all the key terms, urls and ad text. There are 2 types of monthly cost, an actual fee that is paid directly to the company providing the traffic, such as Google, and the management fee to ensure the results of the PPC campaign are generating a positive ROI.

PPC Setup Cost Includes

• Extensive keyword research;
• Competitive Cost Analysis (who are your competitors and how much are they paying for top placement);
• Google and/or Overture account setup;
• Topic specific ad groups;
• Setup keywords & estimated "Cost Per Click" (CPC) spend and average position per keyword;
• Install URL tracking codes down to keyword level;
• Write copy, titles & descriptions;
• Setup daily spend amount per campaign and max cost per click per ad group.

PPC Monthly Maintenance Fee Includes

• Monitoring ad groups down to keyword level for optimal results;
• Check ad copy "Click Through Rate" (CTR) for effectiveness;
• Refining and Testing Ads for highest CTR with lowest CPC possible;
• Check average position of key phrases and raise & lower CPC when needed to maintain optimal position;
• Tracking effectiveness of each keyword using web analytics/statistical software;
• Verify that all links to your ads are working correctly;
• Monthly report showing campaign performance.

Actual Cost-Per-Click Payment

Our Pay Per Click Management Pricing and Cost...

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