To have success in today's world of online business or "Internet Marketing", you need tools to help you compete and/or get above your competition. To rank higher in the SERPs, tools are the only way to get there, as you need to track, test and manage your results. Yes, you can do it yourself, but why waste all of that time? Why invent the wheel again, just use the proven, working tools that are already out there! They will help you get more traffic, more ranking and help you make more money online. Also, attending an Internet Marketing conference will help you learn how to use the tools.

Macromedia® Dreamweaver® is a tool that allows developers to efficiently create professional websites and create Internet applications. It helps you build and manage websites and applications via its visual interface, design tools, and code-editing support.

Macromedia® Fireworks® is a powerful creative tool that allows graphic artist to create, optimize, and export interactive graphics or images.

Macromedia® Flash® is a tool for producing and delivering high-impact websites, as well as navigation interfaces, technical illustrations, long-form animations, and other dazzling site effects. High-quality graphics and animations can be viewed over the web.

PHP is a widely-used general-purpose scripting language that is especially suited for web development and can be embedded into HTML. A developer can create complex, server-side business logic used in Internet applications with PHP. The following is a link that shows the popularity of PHP.

MySQL is a database server that is the world's most widely used open source database. Its ingenious software architecture makes it extremely fast, reliable, and easy to customize. A developer can use MySQL for all of their database needs.

Search Engines are applications on the Internet that have massive databases that store millions of web pages. People use search engines to find information they are looking for by typing in search terms related to the information.
A search engine works by using small programs (spiders or bots) to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Search engines then use an algorithm to determine which web pages they display in the results from the search. The algorithms calculate a ranking number and assigns it to a page based on the search terms.