Do you want to pay a PPC Monthly Maintenance fee based on performance?
ITEM |
YOUR GOALS |
OUR SERVICE |
Number Of Clicks |
In general, the more clicks you have the more opportunity you have. An increase in clicks is good |
Increasing your amount of clicks by optimizing the keywords, the bidding process and the ad text. |
Number of Impressions |
This item can have lots of factors which drive the number up or down. You most likely don't care about this number. |
Besides the outside factors, an increase in this number can be archived by targeting a wider range of key terms and adding multiple Pay Per Click search engines. |
Click Through Rate (CTR) |
Keeping this number in check or watching the trend will offer you value. Whenever this number changes dramatically, it could be negative or positive for your business. |
Watching out for spikes without reasons will help spot click fraud. |
Cost Per Click (CPC) |
The most important number! You want the lowest cost per click. Meaning, you want the lowest acquisition cost of new visitors or customers. |
There are ways to keep this number in check and even obtain lower CPC without loosing with a managed bidding process. |
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Pricing and Cost of PPC
There are three types of charges: a set up fee, monthly management, and the click cost. Click here for more info on PPC Cost information
What is your process for managing a PPC campaign?
First we get an understanding of your business. Then research and analyze our findings. Once a list of terms is defined and approved, we setup the account and begin managing the PPC account. Click for details of managing pay per click accounts. |
