Pick the Market

You need to be able to answer these questions to pick your market.

A) Market Share

A What is your area of strength?
1) price (explain why)
2) quality (explain why)
3) dependability (explain why)
4) availability (explain why)
5) service (explain why)

B. Risk-free offers
1) Quantities
2) insured, bonded

C. Usability
1) network market
2) broadcast media
3) newspaper

D. Offers
1) first time buyers get
2) convenience to acquire
3) irresistible offers

B) New Market Development

1. Describe a problem you can solve

• Risk of loss
  a. unnecessary waste
  b. risky conditions
  c. future changes
• Desire for enhancement
  a. affordable options
  b. new opportunities

2. Document your claims
1) recognizable authority attests
2) testimonials from available people

3. Irresistible offers
1) offer for a chance to demonstrate
2) offer value to make a decision

4. Educate them to something new
1) new uses for the same product/service
2) adding value to the same product/service

5. Exclusivity
1) you’re considered ”Special”
2) find a ”special niche” group to market

Marketing Table of Contents