Marketing to the Max

While being the ”best kept secret in town” is at the opposite end of ”Profit Controlled Marketing,” it is then useful to grasp the reality of maximizing your marketing to what you have going for you with the best presentation of that magnificence in a communicated form. In other words, ”let it all hang out.” Why hold anything back that is useful in the process called ”stimulus- response”, because if you do, you are costing yourself money and time. Since we have established the fact, in ”The Marketing of Motivation”, that when the consequences of not buying your product or service is unacceptable, people buy. We know that we have established that it takes the maximum possible view of the benefits of doing business with you. It is also necessary to stress the limits of the art and science of stimulus-response:

1) Don’t exaggerate anything!
2 ) Don’t give one hint of an ounce of deceptiveness!

Any part of your ad, presentation or store appearance that has any kind of a hint of exaggeration will ruin the credibility of all claims about the benefits of your product/service. Watch and learn. Watch how you perceive ads. Don’t you look to see if you can depend upon the claims made about the product or service. Also, your personal credibility is at stake. And it should be. Take note, there are many ways to say the max about your product, but, they had better all be the truth. Look at all the ads that promise lots more than they deliver. How do you feel about those who produce those ads, or about the product or service that they lie or mislead you about? Market to the max, with the truth!

Marketing Table of Contents