To have success in today's world of online business or "Internet Marketing", you need tools to help you compete and/or get above your competition. To rank higher in the SERPs, tools are the only way to get there, as you need to track, test and manage your results. Yes, you can do it yourself, but why waste all of that time? Why invent the wheel again, just use the proven, working tools that are already out there! They will help you get more traffic, more ranking and help you make more money online. Also, attending an Internet Marketing conference will help you learn how to use the tools.

The Ways to Generate Sales

There are 2 categories of ways to generate sales and/or profits.

1) Internal- the 1st choice to implement.
2) External- implement as needed.

Most of the following choices will be examined throughout this manual.

1) Internal Marketing- without running promotions

a) Referrals- word of mouth, (passive) or reward cards (pro-active)
b) Gift Cards- usage up from 11% to 51% in 1 year!
c) Cross Marketing- “comp Cards” put in other stores, reward 1st time customers.
d) Effective Web Site- “How to” is a function of effective ad writing.
e) E-mail Program- collect from all “cards” + all transactions.
f) Loyalty- most lose 10%//yr from goofs or competition.
g) Frequency- e-mails will increase frequency.
h) Aftermarket- offer additional products/services.
i) Accept Credit Cards- VISA says 20% sales volume increase.
j) Public Relations- newspaper articles, press releases, sponsorships.
k) Outside Signs- drive them to your web site.
l) Magnetic Door Signs- drive them to your web site.

2) External Marketing- when you have to spend money to advertise

a) Direct Mail- there are lists of new residents/businesses; send to web site.
b) Newspaper-
c) Radio-
d) TV-
e) Tele-marketing- businesses or your customer base.
f) Yellow Pages-

How to maximize the results, from all the efforts, is what this manual is all about.

Cost effectiveness + predictability = Profit Controlled Marketing!

Marketing Table of Contents