Facebook Advertising Should Feel Like This
4 Steps To Make Facebook Ads Successful
Step 1) Define Target Audience
Create your “Customer Avatar”. Which means describe your best customer using this format: Who, What, When, Where, Why, How, and What If.
The avatar is used to target users with unlimited possibilities via:
Step 2) Create Great Ad Content
Your ad message needs to engage with Facebook users. When the ad is shared and gets comments, the better your results will be. Explain why you solve the customer’s problem. The following are content items:
- Call To Action
Ads Tell A Story
Step 3) Budget and Testing
The more you test, the more you spend, the faster you learn, the quicker your ROI increases.
- $10 per ad, per day is okay to start with
- Running more ads allow you to learn faster
- Optimizing increases ROI
Testing Creates ROI
Step 4) Measure Performance
Facebook tracking and analytics allow you to make decisions based on real data. Knowing accurate numbers allow you to optimize your campaigns. With Facebook you can Stop Guessing and Start Knowing!
- Real-Time Facebook Analytics
- Facebook Pixel Tracking
- Focused On Goals